2017考研英语拓展阅读：苹果App Store未来可投放广告

　　考研英语阅读能力提升需要不断地积累练习，通过多阅读来积累词汇，提升阅读速度，强化把握主旨能力。2017考研复习之初，时间相对充裕，新东方在线建议大家每天多做一些阅读，可娱乐也可增长见闻，还能提升能力。下面一篇文章是关于苹果App Store未来可投放广告。

2017考研英语拓展阅读：苹果App Store未来可投放广告

　　Apple said Wednesday it was revamping its App Store with a new revenue-sharing model for app developers and, for the first time, search-related advertising.

　　苹果公司于周三宣布，App Store将为应用开发者引入新的收益分成机制，并将首次允许开发者在该平台上发布广告。

　　The move comes with Apple seeking to boost its revenue from services amid what appears to be a plateauing of sales of iPhones and a slowdown in the table market.

　　鉴于如今iPhone滞销，电脑市场后继乏力，苹果App Store引入广告的举措旨在增加其服务收入。

　　In a significant shift in its revenue model, Apple said it would reduce its share to 15 percent from 30 percent for auto-renewed paid apps after the first year.

　　苹果对公司原有盈利模式做出了重大调整。开发者在发布自动更新的应用版本后，苹果公司在第二年会将抽取的收益分成从30%下调到15%。

　　While Apple will be cutting its longstanding share of 30 percent, the move appears to encourage developers to introduce paid models with the new auto-renew feature.

　　苹果一直以来都将收益分成定在30%，此次下调将鼓励开发者在付费应用中引入自动更新的功能。

　　"Apps in all App Store categories will soon be eligible to offer auto-renewable subscriptions," said a statement on the App Store website.

　　苹果公司在App Store的官网上发表声明称“App Store中的全部应用将推很快出自动更新的版本。”

　　"Developers will also receive more revenue for qualifying subscriptions after one year, have greater pricing flexibility, and more."

　　“开发者在提供自动更新版本的一年后会获得更多的收益，更灵活的定价权和除此之外的许多好处。”

　　Apple also said it would allow app makers to place search-related ads on the App Store, another move that could drive more revenue for the California tech giant.

　　苹果还表示将允许应用商在App Store上发布广告，如此将为苹果带来更多的收入。

　　The new feature to be introduced this year on the US App Store is "an easy way for you to promote your app directly," according to the website, "helping customers discover or reengage with your app, while respecting their privacy."

　　据App Store官网所说，这项今年引入的新功能会令开发商“推广产品更为便利，在不侵犯消费者隐私的前提下帮助他们发现并安装使用这些应用。”

　　Apple said its targeting features will" enable deeper discovery of apps, including lesser known or niche apps."

　　苹果表示新的功能将“使消费者更深入地了解那些知名度低的应用和小众化应用。”

　　A user won’t see ads for apps they already have downloaded, and demographic and device location-based targeting will app developers "a new way to target those specific user groups that matter to you," Apple said.

　　苹果称用户不会看到本机已下载应用的广告，而针对处于不同年龄，来自不同地域的用户的定位令开发者“有了找到特定用户群的新途径。”

　　"An ad will only be shown if it is relevant to the search query," Apple added.

　　苹果说“系统只会显示与搜索结果相关的广告。”

　　"You pay only when a user taps on your ad, and our auction system ensures you will always pay a fair market price."

　　“只有用户点击了广告，公司才会向开发者收取费用，而公司的竞价系统会确保开发者支付的广告费不超过市场价格。”

　　These changes could shake up the so-called app economy worth billions of dollars that includes developers creating programs for Apple’s iOS and the Google Android operating systems.

　　此举将重组价值数十亿美元的应用经济产业，这项产业将涉及到为苹果iOS和谷歌安卓开发程序的诸多开发商。

　　Apple senior vice president Phil Schiller, who previewed the changes in an interview with The Verge, said the initiative aims to promote the subscription model.

　　苹果高级副总裁Phil Schiller在此前接受The Verge网站的采访时透露了这项改革的内容，表示此举旨在推广订阅模式。

　　"The developers who do have access to the subscriptions have been very happy with them," he told the website.

　　他说：“推出了订阅服务的开发者都感到非常愉快。”

　　Schiller added that at Apple, "we recognize that developers do a lot of work to retain a customer over time in a subscription model, and we wanted to reward them for that by helping them to keep more of the revenue."

　　Schiller还说“苹果公司意识到推出订阅模式的开发者为留住每一位用户都付出了许多努力，帮助他们获得更多经济收益就是在回报这份努力。”

　　Schiller noted that Apple has been seeking a way to allow advertising in a consumer-friendly way on the App Store in response to requests from app developers, while protecting user privacy.

　　Schiller特别指出，苹果一直在探索以无损消费者利益的方式在App Store上投放广告，在不侵犯消费者隐私的前提下回应开发者的请求。

来源：雅虎新闻

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