2014考研英语一新题型密押模拟题（二）

easy. They will have to start marketing heavily: at present the payTV distributors do that for them. They must produce much more of their own programming. Repeats and old films lose their appeal in a world in which consumers can instantly call up vast archives. If they are to sell directly to the audience they will have to become technology firms, building apps and much slicker websites than they have now, which anticipate what customers might want to watch.

　　1→2→A→3→D→4→5

　　Passage 2

　　Directions: For question 1—5, choose the most suitable paragraphs from the list A—G and fill them into the numbered boxes to form a coherent text. Paragraphs D and E have been correctly placed.

　　[A] For publishers, though, it is a dangerous time. Book publishing resembles the newspaper business in the late 1990s, or music in the early 2000s. Although revenues are fairly stable, and the traditional route is still the only way to launch a blockbuster, the climate is changing. Some of the publishers functions—packaging books and promoting them to shops—are becoming obsolete. Algorithms and online recommendations threaten to replace them as arbiters of quality. The tide of selfpublished books threatens to swamp their products. As bookshops close, they lose a crucial showcase. And they face, as the record companies did, a nearmonopoly controlling digital distribution: Amazon’s grip over the ebook market is much like Apple’s control of music downloads.

　　[B] They also need to become more efficient. Digital books can be distributed globally, but publishers persist in dividing the world into territories with separate editorial staffs. In the digital age it is daft to take months or even years to get a book to market. And if they are to distinguish their wares from selfpublished dross, they must get better at choosing books, honing ideas and polishing copy. If publishers are to hold readers’ attention they must tell a better story—and edit out all the spelling mistakes as well.

　　[C] For readers, this is splendid. Just as Amazon collapsed distance by bringing a huge range of books to outoftheway places, it is now collapsing time, by enabling readers to download books instantly. Moreover, anybody can now publish a book, through Amazon and a number of other services.

　　[D] During the next few weeks publishers will release a crush of books, pile them onto delivery lorries and fight to get them on the display tables at the front of bookshops in the runup to Christmas. It is an impressive display of competitive commercial activity. It is also increasingly pointless.

　　[E] Yet there are still two important jobs for publishers. They act as the venture capitalists of the words business, advancing money to authors of worthwhile books that might not be written otherwise. And they are editors, picking good books and improving them. So it would be good, not just for their shareholders but also for intellectual life, if they survived.