2015考研英语阅读英文原刊《经济学人》：中国网络视频

　　They are suing those who pirate their content and are thus stealing some of their potentialtraffic.

　　他们把那些偷走他们流量的盗版行为告上法庭。

　　Youku alone has several hundred copyright lawsuits on the go.

　　单是优酷就已经有几百个侵权案正在处理。

　　Turning the channel

　　换个频道

　　Online-video firms are also setting their sights on the living room.

　　网上视频公司还把目光放到卧室里面。

　　Several firms are designing internet-enabled set-top boxes; LeTV is making aninternet-enabled television.

　　一些公司设计了能接入网络的机顶盒;乐视电视制造出互联网电视。

　　By invading TV stations' home turf they can make themselves more valuable toadvertisers—and may even be able to start charging subscription fees.

　　通过抢占电视台的后方，他们让自己更受广告商青睐—他们还可能会开始收订阅费。

　　However, there is no guarantee that this will make the industry profitable.

　　但是，这并不意味着该产业就能盈利。

　　The biggest enemy to the online-video service providers is consumer behaviour, says MasonXu of Heyi Capital, a venture-capital firm.

　　网上视频服务供应商最大的敌人是顾客的习惯，合一资本的徐梅森如是说。

　　Because the government runs the television business, consumers are used to paying little forcable—the equivalent of around $3 a month for digital cable.

　　因为政府掌管着电视产业，消费者习惯只花一小笔钱—每月的数字信号差不多为三美元。

　　So it is unclear if they will pay much for online video, even if it comes with extra benefitssuch as ad-skipping.

　　所以，尽管他们能因此享受跳过广告等额外好处，但他们是否愿意为网上电视掏多少钱还尚未可知。

　　A study by McKinsey, a consultancy, suggests that around 15% of Chinese viewers mightsubscribe to online video on an internet-enabled TV set if it cost no more than 30 yuan amonth.

　　麦肯锡咨询公司的研究显示，在每月花销不高于33元的前提下，大约15%的中国观众有可能愿意订阅互联网电视上的网上视频。

　　But even that is probably optimistic.

　　即使这样都可能是过于乐观的。

　　Getting slaughtered in the ratings by online video has prompted China's TV channels to tryharder.

　　网上视频抢占了收视率，这使得中国的电视台更加卖力。

　　A wave of singing competitions and dating shows—some of them adaptations of successfulWestern ones—have come on air in recent years, particularly on provincial satellitechannels.

　　一系列唱歌比赛和相亲节目—一些模仿了西方的成功模式—近年来在荧屏上走俏，尤其是那些省卫视台。

　　Meanwhile CCTV, the central government's giant channel, continues to lose viewers.

　　同时，中央电视台，中央政府的主要频道，依然在流失观众。

　　Last month officials scolded other stations for their vulgar and excessive entertainmentand pushed for more morality-building and educational shows.

　　上个月，官方指责了其他电台的豪放和过火的娱乐节目，他们推行更多的道德建设和教育节目。

　　Some singing contests are being forced off the air, and from next year satellite stations willbe limited to one foreign show a year.

　　一些唱歌比赛被迫停止播放，明年起，卫星电视台每年都只能播出一个国外节目。

　　This will only accelerate the broadcasters' decline and the switch to online viewing.

　　这只能会加速电视台的衰落与向网上观看的转移。

　　TV is useless now, one person posted on a Chinese weibo, or microblogging site. Fortunatelywe still have computers.

　　有人在微博上说现在的电视没什么用途了，幸好我们还有电脑。

　　词语解释

　　1.be able to 能，会;能够

　　We won't be able to guarantee you a room forfebruary 22.

　　我们不能保证2月22日能给您订到房间。

　　You should be able to converse comfortably.

　　你应该能够舒服地进行谈话。

　　2.rather than 而不…，与其…倒不如

　　His film is propaganda rather than documentary.

　　说他的影片是政治宣传而不是纪录片。

　　He is an explorer rather than a sailor.

　　与其说他是一个海员，不如说他是一个探险者。

　　3.seem to 似乎

　　Financial markets seem to agree.

　　金融市场似乎也证实了这一点。

　　Investors seem to have noticed.

　　投资者似乎也注意到了。

　　4.such as 例如;譬如;诸如

　　What about future steps such as euro bonds?

　　诸如欧元联盟之类的未来计划怎样?

　　Imaginary problems such as these are usually hiding real ones.

　　像这样的臆想的问题通常隐藏真实性的。

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